Miss management of brand equity can be construed to their liking when they choose ,just need to set parameters to weed them out , 101 Super LeagueI did a little research a while ago and the NRL still own the brands ie Wests Tigers, Wests Magpies and Balmain Tigers, and it would only be if the brand equity were being mis managed to the point of requiring intervention( or severe financial issues as well).
Now I personally think all the above brand names are being mis managed but obviously the League don’t see it that way. There reasoning must be “ just normal wear and tear”.