Balmain were retained because they can still bring substantial cash, support, and membership to the club. The JV is better off with these assets than without them. Wests Ashfield obviously realised this too.
As for them running a non-profit into the ground, well not sure how much you know about the Leagues Club situation, but in all fairness they are a victim of circumstances and incompetent government beauracracy more than anything else. Had the original development not been impeded by the GFC and the Greens/Labor Government, Balmain would be a financial powerhouse at present.
I get your concerns about the direction of the club, but reality dictates that the owners of the club make the decisions. No point in sticking the boot in before we see how this actually transpires.
You make some good points mate.
It would be interesting though how much the sponsorship would have continued without Balmain. They still could have been recognised without ownership. But how much would Jaycar/Bryden pull in also? If they had ownership, they would have been keen to ramp up TPAs as much as possible.
As for the club, yeah, get where you are coming from. They certainly were a victim to some extent. But any good business person wouldn't have put all their eggs in the one basket (or got them into a situation where they needed to). They could have posted a security guard to keep the place in order, got a guarantee from the govt with recourse etc. when moving out. Especially with how unstable the NSW Labor govt were at the time.