mike
Well-known member
@avocadoontoast said in [CEO](/post/1434586) said:@jirskyr said in [CEO](/post/1434577) said:@avocadoontoast said in [CEO](/post/1434550) said:The discussion wasn’t about on-field performance, it was about the supposed improvement in off field performance which is just smoke and mirrors, given it’s predominantly all from things like donations which is, regardless of what you might like to believe, unsustainable.
Improvement is improvement, yes? It's like wins are wins. It's the absolute measurement of the club. My point was - either there is improvement (or wins), or there is not. CEO is measured on off-field performance. The hows and whys are interesting but ultimately the sum total is the measurement of the role. So I don't think its realistic for the Wests Board to remove Pascoe if he's posting wins in his KPIs. I didn't set the KPIs - Wests did.
You said the Wests Tigers foundation isn’t just randos giving the club money, but the description of what it does is “The Wests Tigers Foundation gives our loyal Members, fans and supporters a chance to directly contribute to the club and play a significant role in its success — both on and off the field.” Can you clarify please how this isn’t just donations?
I didn't say it isn't donations. But it's an incorporated, systematic program for handling donations. The club has always relied on donations from benefactors - Harry T, Lee H etc. Many sponsors are passionate fans not just people hoping for a well-place advertisement. Laundy over at Bulldogs is a hardcore Dogs fan. Roosters are built on the financial contributions of passionate business leaders. Rusty Crowe isn't advertising anything when he buys Souths.
With the exception of these donations which can literally be cancelled at any time given they are non contractual in nature, Tigers revenue isn’t more unpredictable than any other business. You have memberships, merchandise sales, tv rights, ticket sales and other game day revenue. Any second year accounting student could have a decent punt on next years revenue/profit based on the previous corresponding periods and would be right give or take 5-10%. It’s a pretty basic business.
On to your last comment “The whole point of the Tigers operations over the past 5+ years has been to diversify the income streams. Business 101 as you say.” Yet all they’ve seemingly done is increase donations and grants? In 5 years. That’s it. Can you advise anything else they’ve done?
Memberships are on a rolling annual basis, so they can be cancelled as well. All of those income streams are unpredictable years in advance. For example if Tigers make the Top 4 in 2022, you will expect ticket sales, merch etc. to skyrocket. But Tigers can't directly control on-field results because of the nature of sport. So all sports face the same challenges and all clubs look for novel revenue streams.
Memberships are up over 5 years. Merch sales are up too. Sponsorship $$$ value is up. This is despite on-field results, so it's quite a reasonable result overall. Wests Tigers Foundation as I understand it is very unique. I know they have other rods in the fire, looking at adding value to memberships, e.g. discounts at linked companies (gyms, cafes etc.). There's already some of that now, e.g. Brydens offer special services to members. I'm not privy to exactly how far along that stuff is.
But if you can think of new opportunities to increase revenue / add new revenue streams, by all means contact the club.
Improvement from an extremely low base. If the previous administration was a 2/10 and Pascoe is a 2.5/10, are you happy with that? How about we get someone in that's an 8/10?
We're going around in circles on the donations stuff because I fundamentally disagree that it's a good way to build a sustainable business and everything i've ever been taught or learned about business is it's not the way to do things. It's fine as the cherry on top, as a sustainable long term revenue stream, red flags everywhere.
Memberships are sticky, much more so than a donation.
Every revenue stream possible should be developed.