I know this is probably trivial, but in days where "branding" and being "on message" seems important in the corporate world, who exactly is the current Tigers message of "Unite. Commit. Achieve" aimed at?
It would make perfect sense if it was the playing group; some call-to-arms for them to be better than the past. But, why would any organisation promote the fact that, in the past, we didn't unite and we didn't commit and we didn't achieve?
It can't be aimed at the supporter group because IF we "united" and we "committed", how would we (the supporters's group) achieve?
I just checked on the team announcement for Rd 3 and noticed it there on each player's profile.
Huh?
I don't get it.
To me it seems like a three-word slogan (and haven't we all had enough of them taking the place of leadership and policy?) that must have made some sense at the time.
But, that's amateur hour stuff.
Surely, there's a better vision for building membership numbers than some simplistic slogan that surely won't work because nobody knows who's supposed to be responding to it?
It would make perfect sense if it was the playing group; some call-to-arms for them to be better than the past. But, why would any organisation promote the fact that, in the past, we didn't unite and we didn't commit and we didn't achieve?
It can't be aimed at the supporter group because IF we "united" and we "committed", how would we (the supporters's group) achieve?
I just checked on the team announcement for Rd 3 and noticed it there on each player's profile.
Huh?
I don't get it.
To me it seems like a three-word slogan (and haven't we all had enough of them taking the place of leadership and policy?) that must have made some sense at the time.
But, that's amateur hour stuff.
Surely, there's a better vision for building membership numbers than some simplistic slogan that surely won't work because nobody knows who's supposed to be responding to it?
