I am not sure what (apart from NRL's own self promotion or possibly even a shot at the AFL?) this is achieving. There are huge money interests in the US and they are very shrewd. It is unlikely they'll want to share any (and I mean any) of the pie. Except perhaps what will be on the NRL face.
Time to face up to the reality that, apart from here, NZ and the UK, the only other market could be the Pacific Islands. But for anything else, can't see it happening, no matter what the hype or the illusion people are under.