Branding is never Trivial. It’s the most’critical communication tool. Marketing is why you choose the car you drive , the céréal you eat and the team you stick with.
The Joint Venture is a
Case study in what not to do.
Successivé Managements have demonstrated galactic stupidity for two décades. To be arguîng at this stage about how much orange is in a jersey is pathetic and embarrassing. It’s not just old fart die hards who are responsible for this travesty. Everyone who drew a salary under false prétences and failed to exploit the passion and loyalty of the fans and athlètes to serve the Tigers brand is to blame. The Tiger is an apex prédator in the wild. It is predominantly black and gold on top ànd underneath it is white in near équal measure. To all you clueless nincompoops, the Tigers are going nowhere. Deal with it.